New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ...

Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic ...

Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.

Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really ...

Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are ...

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing ...