A stronger case for smartglasses.

Robots and robo people roamed the convention floor at the Augmented World Expo — the largest conference dedicated exclusively to virtual reality — and many of the devices were powered by San Diego’s ...

AI is wildly disrupting the world at large, and tech more specifically, and one manifestation of that is the advent of new ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Virtual reality and augmented reality are both on the rise, but companies are still figuring out the best way to input commands for altered reality devices. Devices like the Oculus Rift rely on more ...

AR vs VR comparison highlights two rapidly evolving immersive technologies shaping how people interact with digital content. Augmented reality vs virtual reality differs mainly in how each system ...

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology that dramatically reduces the volume of cameras with a folded lens system ...

This year, 20 of the world's most innovative and game-changing developers, brands and creators were honored with Auggie Awards, while 8 pioneers of XR were inducted into the 2026 XR Hall of Fame.

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...