Certain colors are strongly associated with certain adjectives (e.g. red is hot, blue is cold). Some of these associations are grounded in visual experiences such as seeing glowing red embers.

Think fast: What's your favorite color? If you said blue, you're probably not alone. A few years ago, the BBC reported that, after looking at non-scientific Crayola surveys of children and ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...