Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform. Google is now promoting its own AI features inside Google Ads — a rare ...

In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ...

Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set ...

Potentially impacting all AI search engines and chatbots known to poorly paraphrase source links, a German court has ruled ...

The company's sweeping AI overhaul of Search could reshape how billions of people find information—and impact the publishers and businesses who depend on them.

Google’s new AI Search experience is triggering fears across the media industry that publishers could lose the traffic ...

Last year marked the beginning of Google’s explicit focus on AI search, and this year’s I/O solidified that shift. As ...

In a landmark judgement, the Delhi High Court (HC) imposed a fine of ₹30 Lakh on search and AI giant Google for violating the ...

Google has updated AI Mode and AI Overviews in Gemini-powered Search with new features that provide more context about topics being searched about. AI Overviews has five updates, including links ...

Google is bringing its various AI products closer together and updating its iconic Search box for the AI era.