Nielsen has finally announced plans to combine linear and digital viewing into one (deduplicated, that’s important) number. This, Nielsen expects, will become the new industry currency metric. Nielsen ...
New research from Comcast’s ad sales division also found that 88% of TV viewing in Comcast homes was on live linear TV When you purchase through links on our site, we may earn an affiliate commission.
NEW YORK--Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign. NBCU calls its new metric CFlight and ...
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